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What is supermetrics

Data and information is the most precious thing in recent years in the business world. In them we have everything we need to understand our client and make better business decisions. One of the tools that allows us to optimize this process is Supermetrics.

Supermetrics is a set of data analysis tools aimed at business intelligence that aims to integrate information and metrics from multiple sources to generate reports.

The reports generated with this utility allow actions to be taken that improve the performance of the project or business.

Data sources in supermetrics

Supermetrics serves as a destination for data coming from all types of sources. Some of the platforms that can connect to this BI tool are:

  • data studio
  • Google sheets
  • Excel
  • Bigquery
  • snowflake
  • Amazon S3
  • Mailchimp
  • semrush
  • Youtube
  • Google Analytics
  • Google Search Console
  • Stripe
  • Yandex
  • Twitter
  • Facebook

As we see, most tools are related to the world of Big Data and Marketing.

In this way we can have all the necessary information well organized in a single application, Supermetrics.

Practical uses of Supermetrics

The uses of this metrics and KPIs analysis tool are several. Below we show you some examples of how you can apply Supermetrics connectors in the marketing, web positioning and web analysis sector.


In the world of digital marketing we can use this tool as a connector between platforms such as Facebook Ads, Google Ads, Google Analytics or LinkedIn to create beautiful dashboards or panels in Google Data Studio or in other business intelligence applications such as Tableau or Power BI .

It will allow you to have all the information well organized in a simple dashboard, saving you time and work by analyzing all the data separately.

Another advantage of using Supermetrics in the marketing world is tracking ad costs. Launching ads on the internet and social networks is a very important part of this world. Therefore, controlling costs, optimizing ads and knowing which ones perform best is vital for the proper functioning of the company.

Supermetrics connects to your spreadsheets like Google Sheets or Excel and controls your budgets through a set of pre-established rules. You can even set up email alerts to let you know when ad campaigns are performing well or poorly. Interesting, right?

A more advanced utility for large corporations is to switch from using Excel to a more professional data warehouse to avoid memory problems for storing data. Some of these warehouses or data warehouses are Snowflake or Bigquery.

In these platforms we can store and analyze all types of data to build predictive models and make decisions that allow us to save time and money. We can have all this information connected to each other thanks to Supermetrics.

If you are dedicated to digital marketing, this tool is mandatory.

Search Engine Optimization (SEO)

If you are an SEO, you will know that a set of different tools are used to analyze and track positions in search engines such as Google, Yahoo or Bing. Some of these platforms are Semrush, Ahrefs, Google Analytics, Google Search Console, Bing Webmaster or Moz.

It can be quite cumbersome to analyze the data from each of these tools separately.

Supermetrics is the solution. We can have all these platforms connected in a simple dashboard in Data Studio, Tableau or Power Bi and analyze all the data at a glance without having to go through each of them.

This allows the SEO professional to save time and clearly see correlations between the data, improving their future SEO decisions.

Supermetrics also allows you to automate typical search engine optimization processes, such as SEO audits to evaluate client websites or keyword research for good inbound marketing guidance through articles.

As we have seen in the previous section, with the Supermetrics tool you can also create multiple automated alerts to notify you of any update to Google SEPS or any other change that you need to review.

Web Analytics

Web analytics has become very popular in recent years with the birth of job roles such as CRO (Conversion rate optimization) or Growth Hacking. Analyzing how users share on the website allows you to change elements that help increase the business's conversion rate.

We can obtain all this information thanks to tools such as Google Analytics, Hotjar, Bing tools, Adobe analytics among many others.

Supermetrics allows us to centralize all this information in a single data visualization tool such as Data Studio or Power Bi. It also allows us to automate the storage process in databases or in some data warehouse or cloud technology.